Neighbors
Neighbors Direct Mail

Our Neighbors direct mail distribution is designed for local community businesses to showcase their brand, products, services, and offer coupons or deals to their target market. This high volume monthly distribution ensures business category exclusivity, so your advertisement will not be lost in the shuffle amongst your competitors. We offer custom design for your 5.5″ x 8.5″ full color ad. 

Our Neighbors direct mail distribution is sent every month. Research has shown that the success of direct mail is dependent on consistency. Seeing your business every month gives the emotional response that you are the prominent expert brand in your category.

Neighbors is an advertising publication featuring a max of 23 ads across only 12 pages - no articles, no editorials. Unlike other shared mailer publications that average 125 pages or envelope mailers with over 50 ads, Neighbors ensures your message stands out. With short attention spans, you don't want to get lost in the clutter of larger, noisier publications.

What Makes Neighbors Unique
Category Exclusivity
Unlike other publications, the RO High Neighbors provides our customers with category exclusivity. This ensures that your business will stand out, and that your offers will be the only options in your category. This is crucial in driving response rates.

Without Exclusivity - you're paying to compete with your competition.

With Neighbors, you're setting yourself apart.

Large Volume Distribution

Each zone’s distribution covers 10,000 homes within a direct community, plus a bonus of at least 2,500 free luxury apartments, for a minimum total of 12,500 mailers. Unlike our competitors that only reach a portion of your potential customers, we ensure comprehensive coverage. Solo large-volume mailings are prohibitively expensive and offer a low return on investment, especially when success depends on consistently mailing to your entire target market every 30 days. Solo large-volume mailers utilize a much larger percentage of your marketing budget. Neighbors provides an affordable solution, putting your products and services directly into the hands of all your potential customers in that zone, ensuring your business is the only one in its category they see.

Free Luxury Apartments
At RO High, we enhance your distribution by including at least 2,500 luxury apartments as a free bonus. Unlike competitor shared mailer companies that focus solely on affluent homeowners, we ensure your products and services reach a broader audience. Affluent homeowners make up only about 50% of consumer spending in most categories.
 
We strive to reach everyone, including the other 50%, and offer our services at the most discounted rates possible. If you’re a home services business that may not benefit from advertising to apartment communities, we include these communities for free, ensuring you still reach 10,000 homeowners at a rock-bottom price for an exclusive ad.
 
Apartment living is at its highest level in half a century, with many high-income earners choosing to rent despite being able to buy a home. Apartment rentals have increased by 82% among those earning $150,000 or more annually. The American household is changing, especially among Millennials and Gen Zs, who often prefer renting for its benefits, such as minimal maintenance.
 
Renting has become cheaper than buying, a trend expected to continue for years. The costs of renting and owning used to be relatively aligned, but this has shifted due to skyrocketing home prices, soaring mortgage rates, rising homeowners insurance, and record-low inventory. With average mortgage payments being 38% higher than average apartment rents as of year-end 2023 (CBRE), many U.S. households are choosing to rent.
 
These residents represent a significant pool of high-value potential customers. We include these residents for free, helping you grow your business by mailing your ad to every household in your target market.
The Science Behind Direct Mails Effectiveness

Scientific evidence confirms that direct mail surpasses other marketing methods in effectiveness due to its psychological impact on recipients. Studies show that direct mail activates brain activity, fostering a stronger emotional connection and a greater intent to purchase.

A study completed by the USPS with Temple University’s Center for Neural Decision Making, compared people’s differing responses to physical and digital media during the consumer buying process.  The study found that direct mail has a more significant emotional response than digital ads.  It found that consumers had a stronger recall of the advertisements, up to one week later. It further showed that consumers had more desire and excitement, which leads them to more likely purchase the product or service.  

Direct mail requires 21% less cognitive effort from consumers, and boosts brand memory by up to 70%

Tailored to your community

RO High has established targeted zones for each publication. These zones were established to be the highest quality leads for our customers – in turn providing the highest ROI. Each publication is uniquely titled for that community, for example “Lake Nona Neighbors”, emotionally positioning your business as the best in its category, the neighborhood go-to-place. Our concept partners both the consumers and businesses in each community – a direct mail advertisement that is FOR the neighbors, BY the neighbors.

Neighbors is a direct mail advertisement that puts your business in the hands of your direct customers, your neighbors.

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Multiple Zone Discount with code MULTIZONE