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Our Neighbors direct mail distribution is designed for businesses to showcase their brand, products, services, and special offers to their target market. This high volume monthly distribution ensures business category exclusivity, so your advertisement will not be lost in the shuffle amongst your competitors.
Our Neighbors direct mail distribution is sent monthly. Research has shown that the success of direct mail is dependent on consistency. Seeing your business consistently gives the emotional response that you are the prominent expert brand in your category.
Unlike other publications, Neighbors provides our customers with category exclusivity. Nearly half of consumers confuse competitors ads and brands. Exclusivity provides your business with a significant competitive advantage by reducing marketing clutter and consumer confusion. With no competing brands in the same category, consumers are present with a clear, distinct choice, simplifying their decision making process and potentially boosting your market share.
Each zone’s distribution covers a minimum of 7,500 residences. Unlike our competitors that only reach a portion of your potential customers, we ensure comprehensive coverage. Solo large-volume mailings are prohibitively expensive and offer a low return on investment, especially when success depends on consistently mailing to your entire target market. Solo large-volume mailers utilize a much larger percentage of your marketing budget. Neighbors provides an affordable solution, putting your products and services directly into the hands of all your potential customers in that zone, ensuring your business is the only one in its category they see.
Neighbors enhances your distribution by strategically including luxury apartments—something many competitor mailers overlook. While most focus solely on affluent homeowners, we help you reach a wider, high-value audience. In fact, affluent homeowners account for only about 45% of consumer spending in most categories.
We’re committed to reaching everyone in your target market within each hyperlocal community—and we do it at a lower cost.
Apartment living is at a 50-year high, with many high-income earners choosing to rent despite having the means to buy. Among those earning $150,000 or more annually, apartment rentals have surged by 87%. Today’s renters—especially Millennials and Gen Z—are drawn to the convenience, flexibility, and low-maintenance lifestyle renting offers.
Renting has also become more affordable than buying, a trend expected to continue. Skyrocketing home prices, rising mortgage rates, increased insurance costs, and record-low housing inventory have widened the gap—average mortgage payments are now 38% higher than apartment rents (CBRE).
These modern renters have significant disposable income and represent a growing, valuable customer base. That’s why we include a small, strategic portion— 10% per distribution —of luxury apartment households in our distributions. This ensures your brand reaches more high-value consumers while keeping your impressions focused and effective.
Scientific evidence confirms that direct mail surpasses other marketing methods in effectiveness due to its psychological impact on recipients. Studies show that direct mail activates brain activity, fostering a stronger emotional connection and a greater intent to purchase.
A study completed by the USPS with Temple University’s Center for Neural Decision Making, compared people’s differing responses to physical and digital media during the consumer buying process. The study found that direct mail has a more significant emotional response than digital ads. It found that consumers had a stronger recall of the advertisements, up to one week later. It further showed that consumers had more desire and excitement, which leads them to more likely purchase the product or service.
RO High has established targeted zones for each publication. These zones were established to be the highest quality leads for our customers – in turn providing the highest ROI. Each publication is uniquely titled for that community, for example “Neighbors Windermere”, emotionally positioning your business as the best in its category, the neighborhood go-to-place. Our concept partners both the consumers and businesses in each community – a direct mail advertisement that is FOR the neighbors, BY the neighbors.
Neighbors is a direct mail advertisement that puts your business in the hands of your direct customers, your neighbors.
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