Neighbors
Neighbors Premium Advertising Magazine

Our Neighbors direct mail distribution is designed for businesses to showcase their brand, products, services, and special offers to their target market. This high volume monthly distribution ensures business category exclusivity, so your advertisement will not be lost in the shuffle amongst your competitors. 

Our Neighbors direct mail distribution is sent monthly. Research has shown that the success of direct mail is dependent on consistency. Seeing your business consistently gives the emotional response that you are the prominent expert brand in your category.

Neighbors is an advertising publication featuring a max of 22 ads across only 12 pages - no articles, no editorials. Unlike other hyperlocal magazines that average 100 pages or envelope mailers with over 50 ads, Neighbors ensures your message stands out. With short attention spans, you don't want to get lost in the clutter of larger, noisier publications.

What Makes Neighbors Unique
Category Exclusivity

Unlike other publications, Neighbors provides our customers with category exclusivity. Nearly half of consumers confuse competitors ads and brands. Exclusivity provides your business with a significant competitive advantage by reducing marketing clutter and consumer confusion. With no competing brands in the same category, consumers are present with a clear, distinct choice, simplifying their decision making process and potentially boosting your market share. 

Without Exclusivity - you're paying to compete with your competition.

With Neighbors, you're setting yourself apart.

Large Volume Distribution

Each zone’s distribution covers a minimum of 12,500 residences. Unlike our competitors that only reach a portion of your potential customers, we ensure comprehensive coverage. Solo large-volume mailings are prohibitively expensive and offer a low return on investment, especially when success depends on consistently mailing to your entire target market. Solo large-volume mailers utilize a much larger percentage of your marketing budget. Neighbors provides an affordable solution, putting your products and services directly into the hands of all your potential customers in that zone, ensuring your business is the only one in its category they see.

Luxury Apartments
Neighbors enhances your distribution by including luxury apartments. Unlike competitor shared mailer companies that focus solely on affluent homeowners, we ensure your products and services reach a broader audience. Affluent homeowners make up only about 45% of consumer spending in most categories.
 
We strive to reach everyone in your target market in each hyperlocal community and we do it at a lower price!
 
Apartment living is at its highest level in half a century, with many high-income earners choosing to rent despite being able to buy a home. Apartment rentals have increased by 87% among those earning $150,000 or more annually. The American household is changing, especially among Millennials and Gen Zs, who often prefer renting for its benefits, such as minimal maintenance.
 
Renting has become cheaper than buying, a trend expected to continue for years. The costs of renting and owning used to be relatively aligned, but this has shifted due to skyrocketing home prices, soaring mortgage rates, rising homeowners insurance, and record-low inventory. With average mortgage payments being 38% higher than average apartment rents (CBRE), many U.S. households are choosing to rent.
 
These residents represent a significant pool of high-value potential customers. We include these residents, maximizing your reach by mailing your ad to every household in your target market.
The Science Behind Direct Mails Effectiveness

Scientific evidence confirms that direct mail surpasses other marketing methods in effectiveness due to its psychological impact on recipients. Studies show that direct mail activates brain activity, fostering a stronger emotional connection and a greater intent to purchase.

A study completed by the USPS with Temple University’s Center for Neural Decision Making, compared people’s differing responses to physical and digital media during the consumer buying process.  The study found that direct mail has a more significant emotional response than digital ads.  It found that consumers had a stronger recall of the advertisements, up to one week later. It further showed that consumers had more desire and excitement, which leads them to more likely purchase the product or service.  

Direct mail requires 21% less cognitive effort from consumers, and boosts brand memory by up to 70%

Tailored to your community

RO High has established targeted zones for each publication. These zones were established to be the highest quality leads for our customers – in turn providing the highest ROI. Each publication is uniquely titled for that community, for example “Neighbors Windermere”, emotionally positioning your business as the best in its category, the neighborhood go-to-place. Our concept partners both the consumers and businesses in each community – a direct mail advertisement that is FOR the neighbors, BY the neighbors.

Neighbors is a direct mail advertisement that puts your business in the hands of your direct customers, your neighbors.

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Multiple Zone Discount with code MULTIZONE